Brands: How Much Should You Pay Creators?

Pricing on Vidovo follows real creator behavior — not theory. We've seen what actually works across thousands of campaigns. Whether you're testing quickly or scaling a channel, the price you pay often shapes the quality, performance, and creator experience. Below is a breakdown of what you can expect at each tier, why certain ranges overperform, and how to think about creator pay with long-term ROI in mind.

You’re typically working with newer or less experienced creators. Great for testing, scaling fast, or building up a content library — but expect some variability in quality.

This is where the magic happens. It’s the most popular and most effective range on our platform. You're getting access to seasoned creators who consistently deliver content that performs.

Whether you're testing new angles, running ads, or building organic trust — this range is where quality meets efficiency.

👉 On average, creators on Vidovo are paid at least $200, and this is what we recommend as a minimum for our brands to get strong, reliable content without overpaying.

You’re now tapping into the top of the top — creators who are deeply experienced, polished on camera, and often produce premium content for both paid and organic.

Not many creators sit in this bucket, but the ones who do tend to overdeliver. If your brand has the budget and wants the highest tier of execution, this range is worth exploring.

Unlike other platforms, Vidovo doesn’t subsidize creator rates behind the scenes. What you see is real — set by the creators themselves.

This is intentional. We’ve prioritized fairness, flexibility, and leverage for creators since day one — and it shows.

Because of that, you’ll see more high-quality creators and real market pricing on Vidovo.

We don’t want to be the “get cheap, fast UGC” platform — that’s not us.

Yes, affordable content is possible here because we value flexibility, but we also deeply care about our creators’ experience and success. If you're looking for the lowest possible rates, we’re probably not the right partner.

But if you care about building long-term brand equity with creators who actually want to work with you — we got you.

One thing that sets Vidovo apart:

All content comes with full usage rights in perpetuity.

That means:

You can use the content forever, anywhere — in paid ads, organic, email, retail, whatever.

This dramatically increases the long-term value of each asset and helps justify higher rates.

It’s not just about the creator — pricing also depends on what you’re asking for:

Simple selfie videos cost less than polished, edited videos with B-roll, captions, hooks, or special location needs. The more effort it takes, the more you should budget.

Certain verticals (e.g. health, wellness, parenting, or creators over 35) can come at a premium — they’re harder to find and their audiences are more dialed-in. Expect 20–30% higher payouts here compared to the average rate.

Like any creative work, creators charge more as they gain experience and deliver better outcomes. You’re paying for skill, not just time.

Use the inbox to your advantage!

We’re all about flexibility and fairness — you can message creators before any transaction is done. Ask questions, clarify deliverables, or negotiate pricing.

Negotiating is very common on Vidovo and super easy through our built-in chat. Brands and creators work best when they’re aligned — so don’t be shy.