Picking the right creator is one of the most important steps in running a campaign. The creator you select doesn’t just produce content — they represent your brand’s voice and help shape how your audience connects with your product.
What to Look for in Portfolios
When reviewing a creator’s Vidovo profile, focus on the essentials:
Video Examples: Review at least 3–5 examples. This is the clearest way to understand their style, editing quality, and how naturally they present products.
Profile Description: A complete, SEO-friendly description shows the creator takes their work seriously and makes it easier for you to judge fit.
Photos: High-quality profile and sample photos should feel consistent and aligned with your brand’s aesthetic.
Past Reviews: Even though reviews on Vidovo are still new, they’re a useful signal for reliability.
Messaging: Don’t hesitate to send a quick message. Responsiveness is a great early indicator of professionalism.
Audience & Industry Fit
Demographics: The creator should look and feel like your target audience. For example, if your ads are aimed at 40+ professionals, a Gen Z lifestyle creator will feel off.
Industry Relevance: Study what content performs well in your space and select creators who can deliver in that style.
Platform Fit: Some creators excel on TikTok, others on Instagram. Match creators to the platforms where your campaigns will run.
Pro Tips
Message Before Approving: One of Vidovo’s unique advantages is the ability to connect with creators before committing. We highly recommend it to confirm fit and set expectations.
Check Completeness: A filled-out description, polished examples, and strong visuals usually signal a creator who treats their work like a business.
Think Long-Term: The best campaigns often come from ongoing relationships. Choose creators you’d want to work with more than once.
Common Mistakes to Avoid
Ignoring demographics and selecting creators who don’t reflect your target customer.
Choosing based only on aesthetics without reviewing multiple video examples.
Overlooking incomplete profiles — thin portfolios are red flags.
Focusing only on trends rather than relevance to your brand and audience.
Tip: The strongest fits usually feel obvious — their portfolio looks polished, their style matches your brand, and their demographic alignment makes sense for your customer.