UGC vs. Influencer Campaigns on Vidovo
When creating a campaign on Vidovo, you’ll need to decide whether to launch a UGC Campaign or an Influencer Campaign. Both options help you work with creators, but they serve different goals.
UGC Campaigns
UGC campaigns are designed to help you quickly produce content assets that you can use across ads, social, and owned media.
✅ Content is delivered to your brand (you own and use it wherever you want).
✅ Best for paid ads, product pages (Website, Amazon, Walmart), and organic posts.
✅ Focused on quality content at scale rather than reach on a creator’s personal channel.
⚡ Great for testing multiple hooks, formats, and variations.
Example: Launching a new skincare line? Run a UGC campaign to generate 20 TikTok/Reels variations that your team can test in ads.
Influencer Campaigns
Influencer campaigns are for when you want creators to publish directly on their own channels, reaching their built-in audience.
✅ Content is posted on the influencer’s account, not just delivered to you.
✅ Best for brand awareness, launches, and community building.
✅ Ideal when authenticity and audience trust are as important as the content itself.
⚡ Great for seeding products and running collaborations that drive buzz.
Example: Releasing a limited edition drop? Run an influencer campaign to get creators sharing unboxings with their followers.
Quick Comparison
Feature | UGC Campaign | Influencer Campaign |
Content Delivery | Sent to your brand | Posted on influencer’s channels |
Best For | Ads, PDPs, content libraries | Awareness, community, launches |
Scale | High volume, variations | Lower volume, higher reach per post |
Ownership | Brand owns full usage rights | Rights negotiated, tied to influencer content |
Which Campaign Should You Choose?
Choose UGC if your goal is to build a content library, test ad creative, or scale retail assets.
Choose Influencer if your goal is to tap into creator audiences for awareness, engagement, or credibility.
Pro Tip: Many brands run both — UGC campaigns for scalable assets and Influencer campaigns for reach.
What’s Next?