What you’ll need
Before you start, make sure you have:
An Instagram account you can log into
A Facebook profile you can log into
Access to both accounts on your phone or computer
A Facebook Page (if you don’t have one, you’ll create it below)
Step 1: Switch your Instagram to a Business account
You can do this on mobile or desktop.
On mobile (recommended)
Open the Instagram app
Tap your profile (bottom right)
Tap the menu (three lines in the top right)
Tap Settings and privacy
Scroll to Creator tools and controls
Tap Switch account type
Choose Switch to Business Account
On desktop (browser)
Go to Instagram in your browser and log in
Open Settings
Scroll to Creator tools and controls
Select Switch to Business Account or Professional Account
Follow the prompts to finish
Step 2: Create a Facebook Page (only if you don’t already have one)
If you already have a Page, skip to Step 3.
Open Facebook and go to your profile
Click Pages
Click Create Page
Fill out the basics:
Page name: your name or your brand name
Category: something like Digital Creator or Influencer
Bio: a quick 1–2 sentence description (optional)
Add a profile photo and cover photo (optional)
Click Publish
You don’t need any posts or followers for this to work.
Step 3: Open the Facebook Page you want to connect
On Facebook, go to Pages
Find Pages you manage
Click the Page you want to connect to Instagram
Step 4: Connect your Instagram account to your Facebook Page (Facebook method)
While viewing your Facebook Page, go to Settings
Scroll to Permissions
Click Linked accounts
If Instagram isn’t connected, click Connect account
Log into Instagram when prompted and approve the connection
Alternative: Connect inside Instagram (Instagram method)
If the Facebook method doesn’t work, try this:
Open the Instagram app
Go to your profile
Tap Edit profile
Scroll to Profile information
Tap Page
Select and connect the Facebook Page you want to use
You’re done ✅
To confirm everything is set, make sure:
Your Instagram is set to a Business account
Your Instagram is connected to a Facebook business/professional Page


